Sometimes there is a thing which is so obvious that ANYONE could think it but no-one does. This is what gurus and experts call a "no-thinker". A GREAT example would be to re-brand all police stations 'PC World'.
Because I HAVE thought of a lot of obvious things, here's a list of Belmot's Brainers to save you having to do the "maths":
Mr T should advertise tea. You could call him Mr Tea.
Also Bruce Forsyth could advertise tea because he looks 'chimpy'.
Barbara Cartland could endorse carts and sell them through a shop called Cart Land.
Russ Abbott should be the face of Toys 'R'uss. Ideally, he should be dressed like an abbott in the adverts:
Keep Les Dennis away from anything - he'd be brand poison.
Simon Cowell could be the face of Budgens. I just have a hunch it would work.
Fidel Castro should be the face of cigarettes. Any brand would work - they're all the same.
You might not grasp the concept behind most of these but trust me - I've done the research AND the planning. These would all 100% work.
If you can think of any "no-thinkers" you've done the "maths" on, let me know!
In other industry news, I've been approached by a website which is worried it could be rubbish and asked for my advertising expert opinion. Read my GREAT (and so far un-invoiced for) advice at the Brand Republic Forum.